Positioning assessment | The Parlor x Peaky

Who are you?

Section 01

What Peaky is

In one sentence, what is Peaky? Write it as if you were telling a smart stranger at a dinner party.

0 / 30 words

Complete this sentence: Peaky is the only ___________ that ___________.

What category should a buyer file Peaky under? One or two words.

0 / 4 words max

Bigger bet: which is right for Peaky?

Answer with what you actually believe, not what we've agreed to say.

Win inside FP&A, as the better FP&A toolCreate and own a new category, operational alignmentSit deliberately in between the twoNot sure yet

What is Peaky NOT, that people might wrongly assume it is?

Section 02

If we had to pick two or three sectors to go after first, which would you pick, and why those?

You told me you haven't decided this. That's exactly why I'm asking each of you separately.

Name your top three competitors, in order of how often you actually run into them in deals.

Section 03

You told me the real problem shows up in live sales meetings. These questions are about that room.

Write out, word for word, how you open when you explain Peaky in a sales meeting. Your actual opener, not an idealised one.

A prospect says: how is this different from the big FP&A tools? What do you say next? Word for word.

Think of the last deal that stalled or went quiet. At what exact moment in the conversation did you lose them?

What question in a sales meeting do you personally dread getting?

Section 04

How aligned do you think the four of you are on Peaky's story today?

Four different stories5One identical story

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How urgent is fixing this?

Can wait5Blocking us now

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Is there anything about how Peaky is currently presented that you personally disagree with, but haven't pushed back on?

What has to be true by mid September for you to call this a success?

What would make this project a failure in your eyes?

Anything else we should know that we didn't ask?

Optional.

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